AIRC Foundation for Cancer Research ETS (Milano, Italy) is an Italian not for profit organization established in 1965 whose mission is to support the progress of cancer research in Italy. AIRC is Italy’s largest private funding hub for cancer research thereby boosting selected innovative scientific projects. AIRC action also includes disseminating scientific information on the oncological field to the general public, organizing special events on cancer research in schools and universities, conducting fundraising campaigns and providing information on prevention. Its communication campaigns span over a wide range of channels: mass media, AIRC house organ, website, social media. Moreover, AIRC organizes sports events, corporate events, activities in schools, universities and science festivals.